RSM - Computers Services
- Employer: e-shop
- Year: 2016
- My Role: UX/UI, Branding
- Website: https://www.rsm.co.il/
The Challenge and the Solution
Buying a computer is not an easy mission. The main goal was to create simple user experience, win customer trust, provide as many possible information about the product and create fast selling process.
Target audience: Gamers, Remote Workers and others.
User Flow
Wireframes
Style Guide
Design
The main propose of ecommerce web is to sell products. Red labels represent some of the costume made features added to create upsell, collect leads for future marketing and fast selling process.
1. Call to action – offering computers services lab. Leads to contact form.
2. Detailed product box – helps to compare products faster, and make faster decision.
3. Form – collecting leads to create upsell in the future.
2. Detailed product box – helps to compare products faster, and make faster decision.
3. Form – collecting leads to create upsell in the future.
4. Features – allows to upgrade the product before checkout.
5. Additional products – relevant upsell for each product.
6. Call to action – upsell banner
7. Filters – Helps users to find what they looking for.
Checkout
Fast selling process – shortest checkout funnel, to avoid shopping cart abandonment
